Role
Product designer
Tools/ Skills
Figma, Framer
Project
Internship
Context
As a design intern at PLUS Personalized Learning, I maintained site content, created new assets, and led a website and branding revamp while onboarding four new design interns. I analyzed the existing design system in Figma to plan and execute improvements aligned with our goals.
Research
Why is a rebrand needed?
A homepage analysis uncovered unclear product messaging, a confusing hierarchy, and a conventional layout, highlighting opportunities to improve clarity and user engagement.
Solution Preview
Introducing the new Plus website
Here’s a demo of the new website’s user visual design and user flow.
Product Roadmap
How can visual updates drive our redesign goals?
I focused on refreshing the site’s colors, typography, and pattern library to create a cohesive, modern visual identity
Meeting Business Needs
Goals to keep in mind
To ensure the website communicates Plus’s values to our end users, I kept 3 goals in mind about the rebranded website.
Final Solution
1. Visually engaging design
To make the site fun and enjoyable, I created larger images, playful illustrations, prominent titles, and headings to create an engaging experience.
2. Digestible layouts
To make the site approachable and accessible, I focused on simplifying language, clarifying labels and sections, and using animation to guide users through the content.
3. Organized Structure
To make the site informative and credible, I iterated on clear titles and headings, a logical information hierarchy, and showcasing PLUS’s research-backed authority.
Before
After
In the new layout, the updated font size, content, and format make it immediately clear to viewers that PLUS is about math tutoring through tech.
Before
After
Before
