Role
Product designer
Tools/ Skills
Figma, Adobe Premiere, Canva
Project
Canva x Folio Design Challenge
Context
I was given one week to tackle this prompt during the Canva x Folio Design Challenge.
Research
Why does this matter to users?
I conducted multiple user interviews and explored online message forums to understand what current users thought about the current Canva search flow. Many users felt that they had option overload, choice paralysis, and were unsure if the first template they found was the best.
Solution Preview
Introducing Canva Template Comparison
Here’s a demo of Canva Template Comparison, a feature that helps users browse freely and confidently by letting them pin and compare templates without losing track of their favorites.
Current Search Journey
What is the existing experience for Canva users?
Users currently navigate an unorganized template library that requires manual saving for comparison, creating an overwhelming and directionless browsing experience.
Meeting Business Needs
Uncovering business opportunities
I explored competitors in the space and discovered an opportunity space for Canva to promote Pro Exclusive Templates and other Canva products through a more organized search results layout.
Final Solution
1. Modular grid system
A hierarchical grid optimizes discoverability by helping you explore different categories of templates and Canva products.
2. Template comparison tray
An optimized discovery system helps users explore templates without losing confidence in their decision.
3. Continuous exploration flow
The redesigned discovery flow enables continuous exploration by allowing users to scroll, pin, and revisit templates without losing context.
